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Dentists Who Invest

Squat Hacks with Dr. Adrian Mateas

Dr. James: 

Welcome back to the Denys soon best podcast and another exciting episode on the topic of squats, and you know the thing about squats you can never know enough about taking that leap, about making that decision to step into the world of owning a dental practice. Having said that, nothing can quite prepare you until you’re actually there and in that position. I’m sure my guest today will attest to that. Having said that, though, if you can have as much information as possible, then you’re going to increase the likelihood of you having a successful dental practice at the end of the day, and I’ve got a wonderful guest to speak with me on that very topic today. His name is Adrian Matias, and Adrian Matias has quite the CV when it comes to setting up dental squat practices. We’re going to come on to that in just a second, but before we do, how are you today, adrian?

Dr. Adrian: 

Hi James, I’m good. Thank you for having me, yeah.

Dr. James: 

Oh, dude, it’s my absolute flipping pleasure. And you know what, adrian, it’d be really nice I was just thinking it’d be really lovely if we could have a little bit of a bio from yourself with regards to your experience in dentistry, number one and specifically squat practices.

Dr. Adrian: 

Yes, of course. Well, I started in 2014. I knew nothing about setting up dental practices nothing, I was a total newbie. And how it happened that my wife, she’s a dentist. My wife said she was looking to work here in the UK. We just moved into UK in 2013,. She just got her GDC number. She was looking to work and she couldn’t find. She applied many, many places and no practice would accept her. And she said, look, I’m even willing to do it for free, for example, at the beginning, she just go there and volunteer and no practice would accept her, even as a volunteer. Wow, really. So I kind of got mad, you know, and I said you know what? We’re going to start our own practice. Hell, yeah, we’re going to build our own practice. We knew nothing.

Dr. Adrian: 

But you know, probably being young, being a bit foolish, young and foolish and we said that we’re going to open up practice. So, because we started, we just had to finish it, you know. So we knew nothing. We estimated foolishly that, oh, we’re going to need probably 30, 40,000 pounds to open up a dental practice and it was a two-stage dental practice. That was in 2014. But then, you know, we ended up probably 120,000 pounds to open it. So more you know way more than we, because we had no knowledge of what it entails. You know, we still kept the costs you know lower than you know probably other companies would have done for us, because we’ve done most of the work ourselves. You know, I had experience on the construction site. The site, I had the construction company before. So, yeah, so that’s why, you know, we did all the construction ourselves.

Dr. Adrian: 

But then nobody teaches you know, teaches you, or at that time we had no one that had like podcasts or courses on how to set up a dental practice. We couldn’t find someone at that time, so we kind of had to learn everything the hard way. You know, regarding CQC, regarding regulations, regarding policies, procedures, talks, how to run the dental practice after you open it, because many people think that it’s very hard. The hard part is to open a dental practice. They don’t think about the hard part running the dental practice after you open it. You know the first one, two years of the dental practice after you set it up as well, so it was hard. Well, we got there, so we learned the hard way and then, after we opened this practice which, by the way, then we sold it in 2019, just because we moved in a different area to live with our kids, our family, we just sold it and opened another one. So since then we opened another practice in the Watford area.

Dr. Adrian: 

Right now I’m finishing, at the end of this month, opening a new dental practice in Birmingham and so this work, these are our practices. But then I helped some friends to open their practices as well. So I had my brother-in-law open like two one year and a half ago a dental practice in East London and I helped three other friends. So we’re on the other four practices that helped other people to help to open. So I was there standing there and thinking you know I’ve opened three with this one in Birmingham, three practices for myself. I helped others to help to open four practices.

Dr. Adrian: 

You know for me now to open the dental practice from squat you know, I know the entire process. Now that is not hard now. I know everything that then needs to be done, the entire process. So I was thinking, why not, you know, expand on this and make it official to help more people? You know dentists that they want to become practice owners, because I’ve seen many dentists that have come in contact with that. They want to go then, from being an associate to being something more, to expand to have their own practice. And it’s either the fear of will it work, will I know what to do, or will I have the time, because they need to still go and be on the chair side seeing patients. So can I do the practice? Can I open a practice? Can I go through the entire process? I don’t have the time. So, time, knowledge, and, yeah, that’s why I said, look, that’s where I come in, that’s where I can help dentists that want to grow.

Dr. James: 

Awesome, and that’s very much the spirit of this podcast 100% and actually on more, more, more microscopic level, the spirit of denisean vest, which is making this Know what’s available to people. Because you know the coolest thing about this knowledge, the knowledge that, slightly outside of the academic knowledge that we’re given in our dental careers, what’s the academic knowledge we go to university? Here’s how you drill a tooth, here’s what carries is, here’s a root canal is blah, blah, blah. Yeah, but that it’s almost like a formula. They just give it to you and then you learn it and then you get the degree you know.

Dr. James: 

But lots of these things that we’re talking about today, there is no qualification from it. You just got to do it in life or you gotta find someone who can do it. Those are that you’re only really to reservoir Information. Yeah, so you either go through it, go through all the pain, struggling heartache that comes alongside it, or you go through still some pain. Struggling heartache is not easy, but you have someone who can oversee things and say do this, do this, do this, do this, blah, blah, blah, something along those lines. Yeah, and that’s where we’re coming in today and I’m sure that you can look back. You can probably see younger versions of yourselves yourself in here gonna start out the practice and you’re. It’s almost like you’re talking to a younger version of Adrian, which I think is a really cool way of looking at it, and it’s also Probably why it hits like right here in the heart and you can just see yourself going through the same things and it motivates you, doesn’t that?

Dr. James: 

But listen, anyway, let’s talk to me. Let’s go back to whenever you opened your first squat practice circle. What era was that? Was it 2010, 2014, 2014? Right, wonderful, okay, cool. And then since then, we’ve had 123 practices personally and also other people that you’ve helped as well by the science, wow, okay, cool. Well, listen, here’s a cool one and here’s a cool question. Here’s a cool place to start. Obviously, when you’re setting up the squat practice, usually there’s some building work involved. Now you’re you’ve actually got a really interesting perspective and history in this used to run a construction company. That’s good. I catch that. Yes, that’s cool as hell, man.

Dr. Adrian: 

So yeah, because my history we look when I’m not originally from the UK, okay, I moved here. Yeah, first time I came the UK was 2007. When I was still a student in my country.

Dr. James: 

So how old are you? 2017.

Dr. Adrian: 

I was 17. But I used to come here during summer time just to earn some money for my studies at home. So I was in university, so just to earn some money during the summer time. So like three months in the summer time I would come here to work. My father was here working in construction. I would just come here and just working construction with him. So when I came here to UK in we came here into 2013 and then when I came here with my family full time, I had to, you know, start work because I’ve had one doctor ready. So we weren’t like GDC registered anything. So we had to quickly do something to earn some money, to make a day to day living. So, already, work construction in UK, like start doing summer times. I said, look, I’m just gonna open a construction company, I’m just carry on with construction until the dental side happens, you know. So yeah, and I worked in construction as well, yeah, Bloody amazing.

Dr. James: 

So let’s pull that into the world of dentistry. Let’s pull that experience into the world of dentistry. How did that help you whenever it came to setting up the practice? What potential pitfalls were there for someone who didn’t necessarily have that background that you look at, dennis, when they’re setting up squat practice and you’re like, oh my god, don’t fall for this, don’t let this happen to you. How did that experience help you? Is what I’m saying.

Dr. Adrian: 

Well, I think with the construction site is that You’ve got company. That would be, you know, construction work for you that you hire and they can, you know they’re overcharge in my perspective and sometimes, sometimes, if they give you a quotation, half of that sometimes that’s materials, half of that is that you know Labor or profits or whatever you know. So For me I will just kind of wave all that almost 50% because I would just hire, you know, workers, that’s, I will pay there, you know their salary and that’s it. You know, and it’s a way cheaper, cheaper way to do it. Plus, even when I’m in the construction now I’ve done the construction I still some parts that I still have to outsource, for example the I have to outsource because we didn’t do that at the time. Now we’re doing, but first to practice we had to outsource the flooring, the clinical flooring, you know. So we have to outsource someone to do it. Now I have someone in my team that does it, but for the first to practice I didn’t have someone. But I will get the patients like very high quotation, I’ve got like eight, nine thousand pounds just put the flooring in Three surgeries like come on, that’s too crazy, because Still being on this field. I can see it’s a crazy quotation. So I will then search until I found someone way cheaper, you know so like probably half that price so, or someone that we were in what location?

Dr. Adrian: 

We were forced, of course, but we had to have sprinkler system installed, not just normal, you know five, three dishes. We had to have the print, the spring, the spring class system installed. So we were forced by the shopping center to use their company and their company they would charge us for today work, just to change three points for the sprinkler system. That might not be, could have done, probably for one thousand pounds or even less. Wow, they would charge us fifteen thousand pounds today work. But then, because you know, but I went back to them, I, you know, I assisted many times until we got it. We got it to another company that they allowed us to use to about six thousand pounds Instead of fifteen thousand pounds. So, yeah, I think you know, if you have no knowledge of the construction site, then it’s very easy for you to be, you know, just accept whatever quotation it’s given, you don’t know, and said, ok, they’re the professionals, we should just accept.

Dr. James: 

And I think, yeah, that’s, that’s one of the that’s too much of that going on, going on, in your opinion.

Dr. Adrian: 

Yeah.

Dr. James: 

Yeah, yeah, yeah, yeah, yeah, yeah, yeah, okay, cool. So construction costs and keeping them down, huge factor, huge thing that you learned given your background. What are the things that you find as well. What are the things? What are the things?

Dr. Adrian: 

Yeah, yeah, also in the construction, because I’ve seen a most on a Facebook group starts up what practices I think was started then to see something like that on Facebook where you know other, other, other dentists or practice all of the giving advice of you know when starting an enterprise and I can see the people either receiving quotes, very high quotes for from specialized companies that you know, the specialized on the dentistry field, or they’re looking oh just go for normal builder who can just do it for you way cheaper, but the normal be the dozen all the regulations on the dental side. So he might do it but he might need some of the regulations you know and he might need some of the rules and what to do here and how to do it here, the dimensions and sizes and yeah.

Dr. Adrian: 

So you might imagine yeah, and you just do it. And then the end, when CQC expansion comes, it’s just like oh, and why is this like this? And then you just what do you do now? Start to redo it. Investment money.

Dr. James: 

So do it right the first time with a specialist.

Dr. Adrian: 

Yeah, but specialist, but who won’t want to report? You rip you off.

Dr. James: 

So yeah, who won’t rip you off?

Dr. James: 

You know, I heard something really interesting the day and you’ll know more about this to me and I definitely wouldn’t want anybody to act off the back of what I’m about to say, purely and solely definitely want to run past your accountant. But basically what I heard was that let’s say you’ve got all this money in the limited company and you’re invested into your squat to get it up and running. It’s only tax deductible or the building expenses If you specifically say on the invoice that these are dental specialist flooring and dental specialist walls and if you don’t do that, it’s not tax deductible. So if you come knocking and they investigate you for whatever reason, well, you’ll get a nasty surprise tax bill unless the invoice specifically says this run it by your accountants, everybody. It’s why it’s good to have a specialist dental accountant, but that’s a huge thing to watch out for and squatter taxes. So I’ve come across this. Definitely ask your accountant guys before you rush off and do anything on that. I’m just curious, adrian, have you ever come across that as well?

Dr. Adrian: 

Well, I haven’t come across it because I’m doing, I’m doing things a bit, you know different. So, oh well, for all the construction sites, sites, then both sites, I’m doing everything. I have another company. Hmm, then I’m doing, I’m doing the construction only Because as a dentist, you know, as a dentist the company can’t be a T registered. So then even when you’re doing all the investment, the cost, you can recover your 20%. You best probably 100, 200,000 pounds and no VAT. You know it don’t recover anything. That’s a dentist. But then if you open another company and you registered as a construction company, you registered for VAT. And then you do, you set up your squad practice and you cover your investment over 20% the VAT.

Dr. James: 

Well, listen, I’m so glad that I brought up that fact that I came, because it’s spurred you on to say that, which could be incredibly invaluable for somebody as well, which is amazing.

Dr. Adrian: 

Yeah, so they’re not sort of tricks and tips and stuff that you can do. So that’s why I’m saying that things that I can help you know other.

Dr. James: 

And this is the thing, because that will save somebody a fortune, right, and you know what actually. Let’s continue in this spirit. Let’s talk. I think what we should focus on today is high level tips and tricks that one can use in order to save money in the squat practice or expedited success somehow. So in that vein, I’m wondering if you’ve got anything more along those lines.

Dr. Adrian: 

Well, I think, from the, from the perspective of opening the practice, is just, you know that you have to do the practice kind of yourself or, in this instance, I can help you and we can discuss more. How can help someone to open cost effective at the end of practice with my help, you know, keeping the cost low. This was one of. You know we do the 80. And some other things might be. You know one other tip Don’t go for the extra expensive stuff, for example, in the cabinets for the in the surgeries.

Dr. Adrian: 

If you buy them from a company, they cost how much for one surgery, one, one pack of cabinetry, over five thousand, six, seven, whatever. Yeah, that’s the cost of a cabinetry in a surgery. Why do you need to buy that expensive you can buy. For example, you can go and buy the top high end cabinetry from IKEA and it costs you probably 1000, 500, 1600 per surgery. You can see you still put the Korean workshop on top, of course, yes, but the actual cabinets, why do you spend 5000 pounds when you can spend 1500. You know. So those type of things that you can look at cheaper options, that’s very, very good as well. But in terms of, you know, but you can save money.

Dr. James: 

Yes, or cheaper, however, just as good in terms of they’ll do the job, you know. You know much better value, right is another way of looking at it, which is what, what we’re getting out here, which is wonderful. Dental tax is a thing. I’m sure you’ve heard of dental tax before.

Dr. Adrian: 

Yeah.

Dr. James: 

Yeah, awesome, okay, cool man. Well, listen lots to true you on for the listeners. On the cost saving side of things when it comes to setting up a squat practice, what about? What about things we need to do to ensure, the day that we open the doors of the practice, that that is a successful opening and we’ve got loads of patients and everything along those lines.

Dr. Adrian: 

Well, I think from my experience, I think you need to take a few points, I think, and the first one is location. I think if you choose the good location, it prevents practice. The first practice we chose wasn’t a good location. We thought it is a good location. It was close to Kennedy Wharf, it was just next to the DLR station so we said, oh, it’s a perfect location. No, it wasn’t. On paper it sounded good, but it wasn’t a good location.

Dr. Adrian: 

So we had to rely heavily on marketing to bring patients in. Our second practice in Watford, it’s a very, very good location High food traffic. In our first two years of opening we had to do zero marketing. We just had patients just because they will see us the practice there. Zero marketing. The first two years we just grew like this with no marketing. Then after the second year we started with marketing just because we wanted to even grow more than that.

Dr. Adrian: 

But location is a very important point in having a successful practice. Then it is of course you can do paid marketing or free marketing as well. On social media you can use with your Facebook page you might advertise because every location where you go they have either Facebook groups of local Facebook groups. There’s another application, I think there’s Next Door. You can advertise for free there to the local people in your area as well. You’ve got some tools that can help.

Dr. Adrian: 

Also, another thing to be successful is being prepared from the start. If you just prepare the surgery itself, but people come in from reception to nurse, they’re not ready, prepared and trained when they receive the first patients, you might get bad reviews. If you get bad reviews in your first weeks, months, that will have a very negative impact. It will be harder to recover. Just be prepared. If you have the right policies, procedures in place, your staff is trained, you’ve got the right staff hired, the entire experience of the patient, from when they contact you, either by email, phone to end, the staff put in your practice to be a very good experience, a fast-star experience. Another thing is worth a mouse. People will just tell others if they have a good experience about your practice. There are a few points and probably some others that are just not remembering it right now. Just a few points that you need to be careful of all of them and then as a package, if you have those, the practice will be successful.

Dr. James: 

Wow, awesome, love it. It’s about making sure a component of what you’re saying is making sure operations are slick. When that first patient comes in through the door, that experience for them is just as good as the 1,000th patient or the 10,000th patient.

Dr. Adrian: 

Yeah, let’s be realistic. At the beginning you might still have some hiccups, mistakes and stuff you might still have. But also, if you’ve got good policies and procedures in place, you can address those issues properly. If you have a complaint, you know how to deal with that complaint. As a manager or practice owner, you need to know how to deal with that complaint. That complaint turns into positive.

Dr. Adrian: 

You’re not allowed to solve it Then how to continue to train your staff or, if some stuff they’re not capable of working how they should, how to change the staff and find adequate staff. I know in the first one year of the practice it’s still kind of greasing all the, all the joints and everything to work properly. In the first year it’s still finding the right staff, changing things. But if you don’t know what you’re doing and you haven’t done this before, that first year might turn into two, three years until you establish the practice correctly. But if you’ve got someone to help you and you don’t start from zero you start probably from 60% or 70% then it’s much easier to have everything set up sooner than later down the line.

Dr. James: 

Love it, my man. Thank you so much. You said location was key and super important. How do you assess location in your mind, as in what makes a good location versus a not so good location?

Dr. Adrian: 

Well, food traffic as well. But you need to first think who will be my patients, who will be my target market. So decide what type of treatments will I have? General treatments? Will these be a family practice? Will this be an NHS practice? Mixed private? Will I have more like? Will I go on more like implants or auto? Or who will be my target patients?

Dr. Adrian: 

Then you can see if the location is good for your target patients, because if you’re looking for high-end treatments, for example, and that location the patients are relying heavily on NHS, it won’t work. Even if you have high food traffic, it won’t work because they’re looking for NHS or coming here with high private fees. So you need to first establish what’s your target market and then you do a market analysis and see if that location is right for you, for your target market, and then in that location, to find a good spot with high food traffic as well. But then there are lots of other things that you need to be careful when analyzing the location, because there are the costs involved. Each location depends how much you have to invest in renovating or doing the build, what are the status of that location and also you have the cost that. How big is this space, business rates, all other costs involved. So yeah, you need to do a proper kind of evaluation of the location and all the conditions that will be imposed by the landlord and for the lease.

Dr. James: 

Good stuff, some great tips there, and you know what you said. Something really interesting because we talked about the staff and the practice, and recruitment is obviously a hot topic in UK dentistry At the moment. How do you go about getting the right staff so that you know whenever the practice opens that you have all the pieces in place to ensure that patient experience is amazing?

Dr. Adrian: 

Well, I think, from what I’ve seen, yeah, it’s not easy to get the right staff. It’s not easy.

Dr. James: 

It’s one of the biggest factors right.

Dr. Adrian: 

Yes, it’s the biggest factors and but I think if you have, let’s say, advertised for staff to hire positions, that you have positions open and you have X amount of people that are interested that come for an interview, you just need to be careful and kind of try and read during the interview that the people, and then I think you need to kind of put the right questions at the interview and to put the focus on the aspects that are of interest for you. For me, for example, my practice, it’s not so much for example, I’m looking for a nurse or a receptionist it’s not so much of having got this many years of experience 10 years or whatever. No, even if you’ve got only one year of experience, it doesn’t matter what your attitude. What’s your way of working with your colleagues, with the team? Are your team worker? What’s your attitude towards team management and the practice itself when you come to work and towards the patients?

Dr. Adrian: 

That’s the ideal thing, because if you don’t have all the knowledge and experience we’re going to train you, I’d rather prefer to, if you don’t have the entire knowledge to train you, to how we do things, but you’ve got the proper attitude. That’s the hardest, because you don’t have the proper attitude. Most of the times that can’t be learned or taught. So I think that’s you need to know why you’re looking when you’re hiring the staff and sometimes you might still not decide correctly. But then you have a probationary period for your staff After you open the practice. If someone looks, I’m opening my first practice and I’m looking to open a second practice, a third practice, a future, and after you have your own first practice and people kind of know you so you’ve got to reputation, it’s easier to find good stuff.

Dr. James: 

But, yeah, fair enough. And in order to do that. Well, it’s about taking action and about taking the leap in the first place, isn’t it? What you’re saying is it’s encouraging because it gets easier.

Dr. Adrian: 

It gets easier. No, it gets easier First, even the first practice. It’s the hardest, you know. When you start something, the first steps are the hardest, you know. But if you got the assistance it will be easier. But it will get easier as you go.

Dr. James: 

Yeah, man, no 100%, because you can copy and paste a lot of the stuff that you used in your first practice into your second practice.

Dr. Adrian: 

It’s just like any business.

Dr. James: 

It’s just like any business really. It’s that first leap, that first step to getting the first building, which is kind of like the franchise in a way, and then you just copy and paste like 80% of it, any other ones. Yeah, I’m sure you find that.

Dr. Adrian: 

Something like that.

Dr. James: 

Cool, my man. All right, well, listen, you know, I was just curious as well. Just one more thing, because this is an interesting one, a contentious one as well NHS versus private. Yeah, curious. Are any of your practices that you set up NHS, or are they all private? Or how does that look All private?

Dr. Adrian: 

No. So yeah, I’m not interested to go on the NHS side. All right, my practices that I’ve done, I was interested to kind of be more on, you know, to have quality work. You know best quality everywhere. So that’s why even in my practices we have like the best equipment we can find and you know we’re trying to have the best associates, best dentists, you know, and treatments as well, to be the best quality. So for example, in our practice we’re trying to.

Dr. Adrian: 

So that doesn’t mean that you know, if someone wants to come to me to help them open a practice, that they want to mix practice or you know it still works. This was just my preference in my own personal practices. So in my own personal practices we have we try to do everyone to do their specialty. So we have a few general dentists, for example the one in Watson, we’ve got about 14 dentists, one for 14 dentists. So we’ve got we’ve got five general dentists and then we’ve got specialists. So general dentists, no, general dentist does end up All endos just go to specialists because all endos are done on the microscope. Okay, so we don’t do so, we’re trying to do you know what’s best. So the best type of treatment, so yeah, and that’s all. Our practices are very high. So for our practice we have like CBCT with Cefalo, cefalo metric microscope we’ve got from ZY6TARO. So you know we’re looking for the best equipment in-house to have.

Dr. Adrian: 

But yeah, that was our preference for our practices. You know to go for more, the high end approach. But you know we so that’s what I said before when deciding your target market because we attract those type of patients that looking for that type of treatment, you know, high quality, they’re willing to pay more. But also we know that we’re not targeting the patients that are looking for, like a cheaper option. So we’ve got a lot of patients that are calling us oh, are you in HHS? No, sorry, they just hang up. Or patients that just called, oh, asking for treatment. Oh, that’s what you expect from me, you know, just hang up. So I know if someone decides to target that type of market, that’s fine. The patients for that type of you know treatments they are, but they are looking for cheaper options. They are, we’re just targeting this market.

Dr. James: 

So yeah, and that’s what’s worked for you, and that’s the main thing, because it’s obviously going pretty well, and you’ve got to a level now where you’re willing to help other dentists other dentists succeed in this arena too, off back of your own success. So, listen, hats off to me, and you know what, talking to Adrian, I really get the impression we’re just scratching the surface of what you know, because I know that in each and every one of these areas that we’re talking about, there’s way more to it, probably way more time than we have today for 30, 40 minute podcast. However, I am looking forward to getting you back at some stage. That will be super fun. But I was just curious, just before we wrap up how does life look for you now, adrian? How many days a week is it in the clinic? How many days in a week is it doing admin? Do you have time that your ring fence? That is family time. How does that? How does it look? How does it look for you?

Dr. Adrian: 

So for me now I’m focusing more on expanding the business and practices. So in the practice actually working in the practice it’s less and less, one day a week or less, you know it’s. You know I’ve got associates, I’m pushing that’s multiple associates work and I’m just focusing more on the business side and management side. Top man.

Dr. James: 

Yeah, read between the lines. It sounds like that’s the side that excites you way more than the clinical density. Not that there’s anything wrong with clinical density, it’s just your preference.

Dr. Adrian: 

Yeah, yeah, just my preference. Yeah, that’s what it’s like to me, I think that’s. I like to do more and yeah, I think that will give more returns in the future.

Dr. James: 

Fair play Is that working on the business slash versus working in the business Adage. Have you come across that?

Dr. Adrian: 

Yeah, yeah.

Dr. James: 

Working in being doing the nitty gritty daily stuff working on is thinking bigger and scaling and planning and delegating and all those sorts of things.

Dr. Adrian: 

I think that’s the fear of everyone, you know, like leaving something that you have in your hand like, oh, I’ve got this salary, I’m working seeing patients. You know, should I give this up and start working on the business? Or something more the fear that, oh, if I’m doing this, probably I’ll lose this and can I afford to leave, or whatever. So that’s the fear of moving from this side to the other.

Dr. James: 

You know, I’m just itching to say something on what you’ve just said. Someone gave me this really good way of figuring out is it something that you can delegate or is it something that’s in the business or on the business? And basically what they said was anything that’s repetitive is an in the business task. And I was like, oh my God, that’s just the easiest way to figure out what I can delegate and not. And you know and listen, dentistry is varied, you know.

Dr. James: 

But here’s the thing it’s like there’s loads of protocols and you can someone, you can give that to somebody else and you can learn it. So the clinical dentistry, well, it is a little bit more repetitive than working on the business stuff, because that’s scaling and ideas. So when someone said that to me, I was like right, so if I choose to because it is all about preference as well someone might like to do the clinical dentistry, that’s fine, but if I choose to and if it’s repetitive, those are the first things that you can delegate to somebody else. In order to think bigger and in order to figure out what is an in the business task versus an on the business task, I thought that was really cool.

Dr. Adrian: 

Yeah, yeah, yeah. But I think it’s just the fear. It’s just the fear of oh, will they do the same type of job that I was doing if I delegate, or will I lose money? That’s just the fear. But yeah, we just need to let the fear go and delegate and grow the business.

Dr. James: 

Yeah, boom, boom, all about stepping outside of comfort zones and actually, when you feel the fear, you know you’re in the right place, because that actually means that you’re growing as well. So really, you want to take that to an extreme. If we’re not stepping outside of a comfort zone enough and growing enough, then what it probably means is we aren’t experiencing enough fear, so to speak. So if you can’t even frame that fear as you’re growing and you’re growing your business, that’s actually a really cool thing, because then you’ll actually seek it out, because you know that it’s good for you, depending on your goals and the plan.

Dr. James: 

Yeah, yeah. Anyway, adrian, as I was saying just a second ago, I’m sure we could stretch this out to about five podcasts, but we’ve only got about 40 minutes today. So, on that note, we’ll definitely get you back at some stage to speak more on this, because I know that we’re only scratching the surface of your knowledge, which is wonderful. This is a good, high level synopsis today. Adrian, if anybody has listened to the podcast and they’d love to reach out to you, where are they best off finding you?

Dr. Adrian: 

So we just finished our website, so we’ve got a website where they can find me and what we do as well. So there are more details on the website, but the website is called dentalpracticefactorycouk.

Dr. James: 

I love that man.

Dr. Adrian: 

Dentalpracticefactorycouk. So that’s why I came up with the name Dental Practice Factory, because it’s a factory. A product is done from scratch to finish. So that’s the help that we’re getting from zero, from location scouting, lease negotiations, all the CQC registration, construction, design of the practice, and then everything to equipment, financing. And then we go even more, helping with waste management, phone lines, social media, the entire setup, which no company helps at the moment doing the from zero to, and even we can help our open the dental practice. So it’s like the full package helps. It’s like in a factory you do, you got the finished product Nice and shiny. Love it, man.

Dr. James: 

That’s bloody brilliant. And listen, what an inspirational story. I’m already looking forward to the next episode. Adrian, I hope you have a smashing day and I know that we’re going to speak again very soon.

Dr. Adrian: 

Thank you, you too.

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